Chloé Spring Summer 2014

chloe2 chloe7 chloe6 chloe5 chloe4 chloe3 chloe1I have completely fallen in love with the Chloé Spring Summer Campaign! The muted and rich warm colour palate is very chic while maintaining the feminine carelessness, without being too provocative. The sheer nod to the 60s/70s through the styling was executed well with a candid approach and this was also enhanced by opting to shoot in a natural setting in addition with the Holga film aesthetic post processing.  When I saw the shot with the large ombre tinted sunglasses all I could envision is a dreamy portrait painted by Sara Moon (like these pieces). I'm in awe of that black ruched ensemble, no doubt that will cost a pretty penny.

--Vx

Source: Facebook